Roll on the Revolution

Press launch campaign July 2019

Working closely with the client, we delivered a super effective PR sampling and launch for Bumboo – the planet friendly, 100% super-soft bamboo toilet paper delivered direct to the door.

The brief was to achieve immediate coverage. The launch was enthusiastically covered by World of Interiors online, Sunday Mirror Notebook, Express S Magazine, Metro Hot List, The Beauty Bible, Stylist The Style List, OM Yoga – and more.

‘We can honestly say we love this – from the bottom of our hearts. (And the heart of our bottoms…?)’
The Beauty Bible

‘Jenny was a fantastic support for Bumboo’s launch, securing coverage in a wide range of UK titles, both online and offline. The PR launch campaign worked synergistically with our digital marketing efforts to deliver an exceptionally high level of brand awareness quickly and cost effectively, directly impacting sales from day one. Jenny brings a wealth of experience and contacts that enable her to hit the ground running and deliver fast results. She is a joy to work with, commercially minded, always pro-active and full of good ideas.’ Fay Pottinger, Co-Founder, Bumboo